As an Executive, you know how important it is to maintain a positive brand image, keep your team engaged and motivated, and attract new talent. One way to achieve these goals is by partnering with a non-profit organization that provides full financial transparency, turn-key resources, and provides a low-risk, high-return partnership – such as CORE: Children of Restaurant Employees. CORE is an industry-focused cause and a direct provider of financial grants to food & beverage operations employees with children when the employee, their child, or partner is faced with a health crisis or natural disaster. CORE is a critical asset in the food & beverage industry! Nearly one in three U.S. adults say that they cannot cover an unexpected expense of $400 or more, and currently, medical costs are the #1 cause of bankruptcy in our country. In a crisis due to a qualifying circumstance operations employees with children can rely on CORE grants.
Partnering with CORE can have many benefits for your brand. For one, it can show your customers and stakeholders that you are committed to positively impacting the community and industry. This can help you build a reputation as a socially responsible company, which is a major selling point for many consumers. In addition, partnering with CORE can be a wonderful asset for your team. Research shows that 70% of employees do not want to work for a company that lacks purpose. Many employees today are looking for meaning at work beyond their paycheck and partnering with a non-profit gives a sense of fulfillment and purpose. It can also help build team morale and foster a sense of community within your organization! Operators that support CORE tell us that a partnership builds employee pride. The employees are aware that with their help, they are raising funds to help our industry’s children, their coworkers, and independent restaurants that may not have a program in place like CORE.
Partnering with CORE is simple, and we will provide your company with turn-key resources that make highlighting your support effortless. Additionally, CORE highly values transparency when it comes to our donor funding. We take pride in being open and honest about where each dollar goes and how it contributes to our mission. We believe that transparency builds trust with our donors and allows us to create meaningful partnerships that benefit both our organizations and those we serve. Now is the perfect opportunity to discuss partnering as we are getting ready for a major Q4 campaign launch called “Serving Up Hope”, a nationwide initiative that honors the hard work of food and beverage service employees who serve us daily. “Serving Up Hope” aims to unite the industry and the millions of customers it serves, encouraging them to take a moment to show appreciation and offer hope to those facing difficult circumstances. Several operators have already committed to supporting our industry’s children this Fall through “Serving Up Hope”, however, we need your help to make this campaign as impactful as possible.
A partnership with CORE is a win-win for your brand and your team. By building a reputation as a socially responsible company and giving your employees a sense of purpose, you can create a more engaged and motivated workforce while also making a positive impact within the food & beverage industry. So, if you are ready to leverage working with a great cause that will benefit your brand, reach out to CORE’s Executive Director, Sheila Bennett at Sheila@coregives.org.
Sources:
https://www.globalgiving.org/learn/listicle/csr-facts-you-need-to-know
https://www.abi.org/feed-item/health-care-costs-number-one-cause-of-bankruptcy-for-american-families
