National Account On Premise Manager New England for The Boston Beer Company
Mara Lee, over twenty years as a professional in beverage and entertainment, working for experiential and multicultural agencies, beverage and glassware suppliers, and currently representing The Boston Beer Company. Sporting sales and marketing hats throughout her career, Mara has a proven track record of generating new points of distribution and long-term opportunities through successful collaborative partnerships. She is known for helping brands build a strong presence through development of on-premise strategy and execution to market. Mara is an event guru to boot. On tour with Earth, Wind and Fire, drink symposiums in Jamaica, spirited and education activations in New Orleans to Aspen. Brand launches with the likes of Gumball 3000, reviving custom glassware molds in France, to developing programs for the World’s Oldest Brewery here in the U.S.
Outside of work and throughout her life, Mara has always been a philanthropist. At an early age, she got involved with the Special Olympics and eventually led a college student-athlete volunteer program with the Director of Sports Business and Professional Development to engage athletes with hospital patients and K-12 students. This work led her to mentor and coach with Team In Training and eventually, in 2004, she along with four other beverage industry professionals founded CORE (Children Of Restaurant Employees) and remains an active Board Member and contributor to the Marketing and Event Committees supporting the organization today.