Leadership

Colleen Brennan is a wine industry professional recognized for her innovative sales and marketing achievements which span over 20 years in the beverage and restaurant industries. She is currently vice president of national accounts for Rodney Strong Wine Estates, where she is responsible for business development, marketing, strategic planning, budgeting and sales for all on premise national account chains. Prior to joining Rodney Strong in 2012, she was director of global accounts and the on-premise marketing specialist at Ste. Michelle Wine Estates where she supervised sales to more than 30 restaurant chains. In this role, she increased sales by 65% over a six-year period and was recognized as the 2007 Salesperson of the Year for Antinori Italian wine brand.

Brennan has also held executive level positions with leading restaurant companies including O’Charley’s and Cypress Companies. She served as director of beverage marketing at O’Charley’s, in charge of managing and growing beverage programs and profits for the restaurant chain’s 200 locations. Brennan’s consultative and creative approach to sales and marketing includes developing an innovative wine and spirits training tool for servers at O’Charley’s that dramatically increased product knowledge and beverage sales. She also created successful incentive contests that boosted sales and team member morale. One promotion resulted in over 200,000 incremental beverages sold during the first 10 weeks alone, representing a 200% increase in sales of one featured drink which became O’Charley’s top-selling beverage. Brennan’s creative strategies earned her a Cheers Beverage Excellence Award for best beverage promotion during this time. As director of restaurant marketing at Cypress Companies, owner of several chain concepts including Denny’s, Houlihan’s and An Tobar Irish Pub, she oversaw all marketing activities for 60 restaurants and pubs across five states. Brennan began her restaurant industry career at Pizzeria Uno Chicago Bar and Grill where she served as a field marketing manager for all corporate-owned locations in Florida.

Brennan currently serves on the Board of Directors for The California Restaurant Association’s Education Foundation and on the Board of Directors for Children of Restaurant Employees (CORE). She has also served on several industry boards including the American Beverage Institute (Committee Chairperson),Cheer’s Magazine and the Millennium Group. Brennan holds a Bachelor of Arts degree in Economics and Political Science from Yale University.

Joe has over 40 years of sales and management experience in the food and beverage industry. Currently the Senior Vice President of Sales at Monin and responsible for all sales in the United States, Canada and the Caribbean, Joe’s leadership over the last ten years has guided Monin towards many beverage excellence honors by valued customers and organizations. These include the Cheers Small Non-Alcoholic Beverage Supplier of the Year award nine years in a row, and Vibe’s Non-Alcoholic Supplier of the Year 2010. Additionally, OSI has named Monin Supplier of the Year for each of the last four years and Darden has bestowed on Monin the William B.
Darden Award. Prior to joining Monin, Joe’s career included major accomplishments in sales and sales management positions at Ocean Spray Canberries,Inc. and Hills Brothers Coffee. Joe is currently on the Board for CORE, Children of Restaurant Employees, and an active member of ABI. A graduate of Northeastern University, he splits his time at home between Boston and Florida.

Brian is a veteran of 37 years in the hospitality industry. He was President, On Site Products, North American Concerts for Live Nation, with responsibility for ancillary revenue streams for Live Nations’ 42 amphitheaters and 6 select clubs and theaters, which host 13 million music fans at close to 1400 shows annually. Brian began his professional career with Marriott Hotels and Resorts in property-based positions, where he rose through the ranks in restaurants, bars and catering, ending up a Director of Food and Beverage at a young age.

Brian’s next opportunity came with a move to France, where he was a proud member of the pre-opening and opening teams of the Euro Disney Resort complex. After three years in France, Brian returned to the States, where he continued his tenure with Disney at Walt Disney World’s Pleasure Island, responsible for the day to day operation of this retail, dining and entertainment complex.

From Pleasure Island and Disney, Brian moved to Universal Studios, Florida, where he spent a brief time heading up the operational development of Universal’s City Walk there. After that stint, he returned to Marriott International, spending almost eight years in restaurants and beverage at the corporate level, eventually becoming corporate Vice President, Global Restaurants and Beverage.

Brian joined Harrah’s Entertainment in June 2005 as Vice President, Global F&B Operations and was responsible for leading the strategic direction of the food and
beverage programming for the world’s largest casino company. After that role, he transitioned into a position on the corporate development team, in which Brian
was charged with international concept and new project development for the casino company.

When not working on ways to help others achieve their business objectives, Yost remains active in the industry through his participation in numerous advisory
boards, as well as through his role as a member of the Board of the 501 (c)(3) charity Children Of Restaurant Employees (CORE).

Sherry is currently CFO of IMI Agency and has been a part of the CORE accounting process since its’ inception. In 2015, she was honored to become more of an integral part of CORE as the Treasurer. She came to IMI originally in 1999 through the CPA firm where she worked as a traveling, part-time Controller for several small to midsize businesses in metropolitan Atlanta. In 2003 she was given the opportunity to work solely with IMI as their Accountant and became CFO in 2008. Her Bachelor’s degree in Accounting from Kennesaw State University has allowed her to work in a variety of interesting businesses over the last 30 years, ranging from the Prosecuting Attorney’s Council of Georgia to a Kendall Motor Oil distributor. None of those experiences have been able to compete with the energy of the beverage industry and the heart of CORE. After making all the numbers work, Sherry makes lots of happy memories with her daughter.

Originally from Steel City
A proud Michigan State Spartan Soccer Alumni
Currently living in Charleston, though her heart remains in The Chi…

Mara Lee is nearing twenty years as a professional in beverage and entertainment, working for experiential and multicultural agencies, beverage and glassware suppliers, and currently a beverage importer. Sporting sales and marketing hats throughout her career, Mara has a proven track record of generating new points of distribution and long-term opportunities through successful collaborative partnerships. She is known for helping brands build a strong presence through development of on-premise strategy and execution to market. Mara is an event guru to boot. On tour with Earth, Wind and Fire, drink symposiums in Jamaica, spirited and education activations in New Orleans to Aspen. Brand launches with the likes of Gumball 3000, reviving custom glassware molds in France, to developing programs for the World’s Oldest Brewery here in the U.S.

Outside of work and throughout her life, Mara has always been a philanthropist. At an early age, she got involved with the Special Olympics and eventually led a college student-athlete volunteer program with the Director of Sports Business and Professional Development to engage athletes with hospital patients and K-12 students. This work led her to mentor and coach with Team In Training and eventually, in 2004, she along with four other beverage industry professionals founded CORE (Children Of Restaurant Employees) and remains an active Board Member and contributor to the Marketing and Event Committees supporting the organization today.

Contact Mara directly at: mlee@tbsbrands.com

Larry joined IMI Agency in 2000, following 23 years on the alcohol and non-alcohol National Accounts Supplier side of the business. After working for Suppliers who support National Beverage Programs (Anheuser-Busch, Paddington, DIAGEO and Island Oasis), Larry joined IMI Agency and over the past 15 years led the building of IMI’s Hospitality Client roster to over 30 National On-Premise Chains. Obsessively dedicated to Building Better Beverage Business with each IMI Client, Larry and his Team become each Client’s strategic beverage consultant and legally permissible activation arm in creating effective and profitable beverage programs. Larry’s proudest accomplishment in his 38 years in the industry is assisting in the establishment and growth of CORE.

John Niekrash is a 37-year veteran of the spirits industry. John says of his work on the CORE Board of Directors, “I consider being a Founding Member of CORE and being a part of such a heartfelt and beneficial charity the most rewarding achievement of my career.” John recently accepted a position as President of Salute American Vodka.

Jeffrey began his sales and marketing career as a second-generation employee of the Joseph E. Seagram
Company in New York City in 1978 and currently serves as the Vice President of National Accounts at
Proximo Spirits.

Michael is the current SVP of Innovation and Customer Service at Legends Hospitality. He has over 25 years of experience in the concessions F&B world, having worked with and maintained contacts at most of the major industry leaders in that segment. Additionally, Michael has been the advocate for CORE within the Legends organization and continues to a supporter through their hosting of events and annual membership.

As Principal and Co-founder of GuestCounts Hospitality, Barry provides the vision, strategy and leadership behind its unique restaurant, nightlife and catering concepts. Barry has led the development of distinctive
concepts that have transformed dining, nightlife and special event scenes on the East Coast. Barry and his business partner, Larry Cohen, have built a growing multi-division company with revenue exceeding $40
million. Prior to forming GuestCounts Hospitality, Barry operated some of the most impressive and successful food, beverage and entertainment facilities in the Northeast. In addition to his experience in food and beverage operations, he has expertise in marketing, public relations and entertainment production. Barry has a longstanding involvement with Nightclub & Bar/NCB Media Group, the leading national online resource and
convention and trade show for the on-premise alcoholic beverage industry. Barry currently serves as Vice Chairman of its Advisory Board, and speaks at its annual conference and tradeshow. Barry is regularly tapped
as an authority to present at other major hospitality conferences including, Chain Leader Live and G2E’s Global Gaming Expo and is frequently quoted for his expertise in various consumer and trade publications.
Barry also serves on the Advisory Council of non-profit CORE (Children of Restaurant Employees). Barry grew up in the Bronx, New York. In 1973, at the age of 18, he and his family moved from New York when his
father became a partner in Atlantic City’s long-established Stanley Restaurant. The family remained in South New Jersey opening a restaurant/bar in a new regional shopping mall in Deptford in 1975. While working at
his father’s new restaurant, Barry attended the Wharton School of Business at the University of Pennsylvania, graduating Summa Cum Laude in 1979.As Principal and Co-founder of GuestCounts Hospitality, Barry provides the vision, strategy and leadership behind its unique restaurant, nightlife and catering concepts. Barry has led the development of distinctive concepts that have transformed dining, nightlife and special event scenes on the East Coast. Barry and his business partner, Larry Cohen, have built a growing multi-division company with revenue exceeding $40 million. Prior to forming GuestCounts Hospitality, Barry operated some of the most impressive and successful food, beverage and entertainment facilities in the Northeast. In addition to his experience in food and beverage operations, he has expertise in marketing, public relations and entertainment production. Barry has a longstanding involvement with Nightclub & Bar/NCB Media Group, the leading national online resource and convention and trade show for the on-premise alcoholic beverage industry. Barry currently serves as Vice Chairman of its Advisory Board, and speaks at its annual conference and tradeshow. Barry is regularly tapped as an authority to present at other major hospitality conferences including, Chain Leader Live and G2E’s Global Gaming Expo and is frequently quoted for his expertise in various consumer and trade publications. Barry also serves on the Advisory Council of non-profit CORE (Children of Restaurant Employees). Barry grew up in the Bronx, New York. In 1973, at the age of 18, he and his family moved from New York when his father became a partner in Atlantic City’s long-established Stanley Restaurant. The family remained in South New Jersey opening a restaurant/bar in a new regional shopping mall in Deptford in 1975. While working at his father’s new restaurant, Barry attended the Wharton School of Business at the University of Pennsylvania, graduating Summa Cum Laude in 1979.

LaMonte Jones is currently a Director for PepsiCo Foodservice, headquartered in White Plains, NY. He is responsible for leading the strategic direction of the Sales & Marketing – Emerging & Fast Casual Restaurant team for the United States. LaMonte is a 21 year veteran of PepsiCo with past assignments leading the U.S. Multi-Cultural Marketing agenda during his tenure at Pepsi Bottling Group’s headquarters in Somers, NY and the sales and marketing department at PepsiCo Direct in Winston-Salem, NC. With an enthusiastic and genuinely friendly attitude, LaMonte radiates a sincere passion for delivering value and benefits to his customers and network of colleagues. An accountant and marketer by vocation, LaMonte earned his B.S. & MBA in Business Administration at Southern Illinois University, Edwardsville. After graduating, he spent 10 years at Household Finance Corporation (HFC) in various management roles leading up to the AVP, Assistant to the President; where he led several key Human Resource projects across the U.S. He is currently pursuing his PhD in management. Among many internal accolades, LaMonte’s recognition includes 2008, Who’s Who in Atlanta, 2009 Atlanta’s 100 Most Influential Men, and 2010 Top 40 Emerging Young Leaders. In addition to Warrick Dunn Charities, he is a board member for the Greater North Fulton County Chamber of Commerce. Today, LaMonte resides in Marietta, Georgia, with his wife Sophia and sons Jejuan and Julian. He is an active member of Word of Faith Family Cathedral Church where Bishop Dale C. Bronner is the presiding senior pastor.

Ryan Maher joins the CORE board as the VP of National Accounts for Tito’s Handmade Vodka responsible for the on and off premise channels. He has over 20 years’ experience in the alcohol beverage industry selling beer and distilled spirits for family owned and operated companies. “Having my son with some early health issues, and being exposed to truly sick kids and their families, gave me an entirely different perspective and solidified CORE’s mission and values in my life.