Board of Directors

Brennan has also held executive level positions with leading restaurant companies including O’Charley’s and Cypress Companies. She served as director of beverage marketing at O’Charley’s, in charge of managing and growing beverage programs and profits for the restaurant chain’s 200 locations. Brennan’s consultative and creative approach to sales and marketing includes developing an innovative wine and spirits training tool for servers at O’Charley’s that dramatically increased product knowledge and beverage sales. She also created successful incentive contests that boosted sales and team member morale. One promotion resulted in over 200,000 incremental beverages sold during the first 10 weeks alone, representing a 200% increase in sales of one featured drink which became O’Charley’s top-selling beverage. Brennan’s creative strategies earned her a Cheers Beverage Excellence Award for best beverage promotion during this time. As director of restaurant marketing at Cypress Companies, owner of several chain concepts including Denny’s, Houlihan’s and An Tobar Irish Pub, she oversaw all marketing activities for 60 restaurants and pubs across five states. Brennan began her restaurant industry career at Pizzeria Uno Chicago Bar and Grill where she served as a field marketing manager for all corporate-owned locations in Florida.
Brennan currently serves on the Board of Directors for The California Restaurant Association’s Education Foundation and on the Board of Directors for Children of Restaurant Employees (CORE). She has also served on several industry boards including the American Beverage Institute (Committee Chairperson),Cheer’s Magazine and the Millennium Group. Brennan holds a Bachelor of Arts degree in Economics and Political Science from Yale University.

Darden Award. Prior to joining Monin, Joe’s career included major accomplishments in sales and sales management positions at Ocean Spray Canberries,Inc. and Hills Brothers Coffee. Joe is currently on the Board for CORE, Children of Restaurant Employees, and an active member of ABI. A graduate of Northeastern University, he splits his time at home between Boston and Florida.

Brian’s next opportunity came with a move to France, where he was a proud member of the pre-opening and opening teams of the Euro Disney Resort complex. After three years in France, Brian returned to the States, where he continued his tenure with Disney at Walt Disney World’s Pleasure Island, responsible for the day to day operation of this retail, dining and entertainment complex.
From Pleasure Island and Disney, Brian moved to Universal Studios, Florida, where he spent a brief time heading up the operational development of Universal’s City Walk there. After that stint, he returned to Marriott International, spending almost eight years in restaurants and beverage at the corporate level, eventually becoming corporate Vice President, Global Restaurants and Beverage.
Brian joined Harrah’s Entertainment in June 2005 as Vice President, Global F&B Operations and was responsible for leading the strategic direction of the food and
beverage programming for the world’s largest casino company. After that role, he transitioned into a position on the corporate development team, in which Brian
was charged with international concept and new project development for the casino company.
When not working on ways to help others achieve their business objectives, Yost remains active in the industry through his participation in numerous advisory
boards, as well as through his role as a member of the Board of the 501 (c)(3) charity Children Of Restaurant Employees (CORE).


A proud Michigan State Spartan Soccer Alumni
Currently living in Charleston, though her heart remains in The Chi…
Mara Lee is nearing twenty years as a professional in beverage and entertainment, working for experiential and multicultural agencies, beverage and glassware suppliers, and currently a beverage importer. Sporting sales and marketing hats throughout her career, Mara has a proven track record of generating new points of distribution and long-term opportunities through successful collaborative partnerships. She is known for helping brands build a strong presence through development of on-premise strategy and execution to market. Mara is an event guru to boot. On tour with Earth, Wind and Fire, drink symposiums in Jamaica, spirited and education activations in New Orleans to Aspen. Brand launches with the likes of Gumball 3000, reviving custom glassware molds in France, to developing programs for the World’s Oldest Brewery here in the U.S.
Outside of work and throughout her life, Mara has always been a philanthropist. At an early age, she got involved with the Special Olympics and eventually led a college student-athlete volunteer program with the Director of Sports Business and Professional Development to engage athletes with hospital patients and K-12 students. This work led her to mentor and coach with Team In Training and eventually, in 2004, she along with four other beverage industry professionals founded CORE (Children Of Restaurant Employees) and remains an active Board Member and contributor to the Marketing and Event Committees supporting the organization today.
Contact Mara directly at: mlee@tbsbrands.com



Company in New York City in 1978 and currently serves as the Vice President of National Accounts at
Proximo Spirits.


Prior to forming GuestCounts Hospitality, Barry and his business partner Larry Cohen, operated some of the most impressive and successful food, beverage and entertainment facilities in the northeast including Egypt Nightclub, Shampoo Nightclub, and 32° Luxe Lounge. The pair built a growing multi-division company with revenue exceeding $40 million prior to their 2017 sale of the premier catering company Brûlée Catering by Chef Jean Marie Lacroix to a division of Comcast Corporation.
In addition to Barry’s experience in food and beverage operations, he has expertise in marketing, public relations and entertainment production. Barry has a longstanding involvement in the Nightclub & Bar Media and Trade Show, the leading authority on the nightlife industry, serving as Vice Chairman on its Advisory Board, speaking at its annual conference and tradeshow and writing articles on operations and marketing.
Barry grew up in the Bronx, New York. While working at his father’s restaurant, Barry attended the Wharton School of Business at the University of Pennsylvania, graduating Summa Cum Laude in 1979. He has worked in the hospitality industry ever since.


Board Emeritus


series. Stan pioneered the development of other specialty concepts including micro-breweries, sports grills, wine bars and Irish Pubs in non-traditional environments, and has led creative teams that worked with popular
names to develop proprietary branded concepts such as FOX Sports Skybox, Jose Cuervo Tequileria, Casa Bacardi, Dewar’s Clubhouse and others. Stan has also worked with celebrity chefs to develop innovative
concepts bearing their name, including Todd English’s Bonfire & Bonfire Bar, Martin Yan’s Yan Can, and David Burke’s Burke in the Box, as well as entertainment icons, such as Dick Clark and Sammy Hagar, to
develop concepts around their music and backgrounds. Stan’s industry specialties include concept development, training, marketing, purchasing, branding and identity, franchising, merchandising, design, and operations.
Staff

She utilized her expertise in as a consummate relationship builder with collaborative, cross-functional leadership style anchored in research, strategy, processes, and establishing best practices with aligned core values.
Sheila brings more than 25 years of experience in marketing, development and program management for the National Restaurant Association Educational Foundation, Sara Lee Corporation’s PYA Monarch, Share Our Strength, Compass Group, N.A., Basix Restaurant Services and Ruby Tuesday. She is an active member of Les Dames d’Escoffier – Atlanta Chapter and the Women’s Foodservice Forum, and incredibly connected to the Nation’s industry’s movers and shakers.


